I was responsible for the concept, art direction and design. I was also heavily involved with keeping the project on time and under budget with our print vendor and web developers.
The strategy was to address clients who have recently gone through a major life change. We’re ready to stand by our clients through life’s ups and downs; this is a chance to show it and deepen that relationship. Our mailer stands out from the clutter, ties into their situation and encourages them to reach out to their financial advisor.