I got the chance to debut the first website that used the new America Runs on Dunkin’ rebranding. There were two key business problems this site solved:
The first, is that not all products were available in every market—the smoothie machines may not have been installed yet in the Philadelphia area, for instance. So the site was built to dynamically swap out and promote products based on where the site traffic was coming from.
The second was that the new brand wouldn’t have the chance to roll out into the main dunkindonuts.com website for a few months, so this page was able to bridge that gap.